Visual Merchandising

Description

Brick & Mortar: Visual Merchandising

Despite the trend of online shopping, brick and mortar stores continue to be an essential part of any thriving community. In such a scenario, visual merchandising is the art of displaying products to make them attractive and appealing to shoppers.

In this workshop, learn how to maximize the benefits of visual merchandising to increase sales and bring customers back time and again. 

Presented by Ashley Jones and April Cochran-Smith

Ashley Jones     
Co-Owner Bloom Kids Collection, COO Elite Freight Solutions, wife, mom, and entrepreneur
With 20 years of experience as an entrepreneur in the transportation field, Ashley took her passion for children’s clothing and inspiration from her three daughters to launch Bloom Kids Collection in 2017, along with her sister-in-law, Jayme.

April Cochran-Smith 
Owner Scout
April is a West Lafayette-based stylist with professional experience as a photographer, shopkeeper, and social media strategist. She is known for her love of colorful, vibrant design and through her shop, Scout, she curated a brand known for its mid-century aesthetic and modern ideals.