ACE Your Story: A hands-on media training workshop

Description

Have a great story to tell, but aren’t sure how to elevate that message?
 
This experiential workshop from Purdue's Brian Lamb School of Communication will help you position your ideas, events, causes, or expertise to draw media coverage and broader public interest. You’ll learn how to think like a journalist – amplifying your reach, clarifying your message, and ensuring that story engages your target audience. What makes a great story pitch? How can we tell our story visually? What does it feel like to do a live interview? How do you approach crisis communication? Which new platforms or technologies will work best for your goals?
 
This free event begins with a panel discussion (5:00-5:45 p.m. | STEW 202) followed by a “meet and greet” with the panelists. It then proceeds with three breakout session options. Attendees choose two of the three, with the first breakout from 6:15-7:00 p.m. and second 7:15-8:00 p.m. Pizza will be served. Detailed session and schedule information are available via this RSVP link above.
 
Panelists:

• Dave Bangert, veteran reporter, 30+ years with the Journal and Courier, now writing “Based in Lafayette” Substack
• Kathryn Cramer Brownell, associate professor of history, senior editor of Washington Post’s “Made by History” column, has provided commentary for NBC News, MSNBC, CNN, the BBC, and History Channel
• Kate Young, “This is Purdue” podcast host, two-time ADDY award winner, former journalist and PR practitioner
• Trevor Peters, Purdue communication specialist for national media, former anchor/reporter
• Michael Luongo, award-winning travel/human rights journalist, author of 16 books, studies redevelopment in war zones

• Media Training - Experience a television guest appearance and train for it in Purdue’s studio.
  • Session leader – Liz Evans, lecturer, former journalist who also has strategic communication experience, serving as Purdue’s official spokesperson
• Pitching Intensive - Bring your story ideas and work with industry-insiders to create a strong pitch.
  • Session leader – Ericka Gehres, lecturer, Director of Boiler Communication
• Podcasting - How can you harness the potential of this powerful storytelling medium to share your passion and build an audience?
  • Session leader – Toni DeAztlan Smith, assistant professor and director of Purdue’s Digital Media Production